Best Software for Marketing Assistance: Infusionsoft Complete
Infusionsoft is the brainchild of author/entrepreneur Clate Mask and it excels in its marketing tools.
Infusionsoft Complete can track up to 10,000 contacts for you, but Infusionsoft also offers less complex programs that accommodate less if you don’t need this capacity. You can live-record interactions with clients or customers and incorporate comments or details regarding how “hot” they are, as well as their preferences or quirks. You or an employee can call up the file before meeting with someone and get a quick rundown of what you can expect.
Infusionsoft Complete manages email campaigns with a “Custom Campaign Builder” feature that can target recipients based on your contacts list. It will monitor your website, recording number of visitors, sales, and how long each visitor lingered—an invaluable wealth of information if your business is Internet-based. And if you’re not yet Internet-based but want to be, the software can help you design a landing page.
The software’s only real drawback is its complexity, Infusionsoft requires that you enroll in a training program when you purchase the software, and this is an added charge. And if you’re looking for a lot of bookkeeping features, you won’t find them here, although the software will create and send invoices for you.