Search Engine Optimisation is the process of optimising a site and content to bring in more traffic through search engines such as Google and Bing. Search Engine Optimising is an integral part of digital marketing, but it must be married with a number of other internet marketing channels in order for your website to boost in popularity.
There are two main pillars of Search Engine Optimisation: on-page optimisation and off-page optimisation.
On-page optimisation looks at how your website is structured, the quality of content, the user experience (UX) and all other technical aspects including site speed, structured markup, mobile compatibility, etc. It improves the visibility of your pages on search engines like Google and Bing.
Off-page optimisation relates to how people are linked to your content from other websites, the quality of the website (genuine websites over spam) and building brand value through the utilization of social media. We can