Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).
Technical SEO Checklist
Search engines give preferential treatment in search results to websites that display certain technical characteristics — for example a secure connection, a responsive design or a fast loading time — and technical SEO is the work you need to do to ensure your website does so.
Below you’ll find a checklist of important steps you can take to ensure your technical SEO is up to scratch. By following these guidelines, you can help to ensure that the security and structure of your site meets the expectation of search engine algorithms, and is rewarded in search results accordingly.
1. Use SSL.
Secure Sockets Layer – SSL – is a security technology which creates an encrypted link between a web server and a browser.