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Archive of posts published in the category: Successful
Apr
28

The Secret Recipe of a Successful SEO Strategy

The whole world is on the internet.

According to estimates, there were over 200 million active websites across the world. And that was in Aug 2019! Brands that are currently not on the internet are either staring at certain death or are already writing their swansong.

With the rise of the internet, another new habit has emerged – to search for a product or brand before making an actual purchase. Popular Search Engines (SE) like Google, Bing, and Yahoo have made searching about the brands or products extremely easy. The searcher simply types in their query and the SE reverts with answers in microseconds. The SEs are essentially software programs known as algorithms, which search for the keyword or phrase that has been typed by the searcher and display websites that have them, after considering a lot of things.

Studies have shown that 71% of the time the searcher

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Apr
4

TIME's 20 Most Successful Technology Failures of All Time

The graveyard of technology is riddled with failed products: remember the Apple Newton? Or Microsoft’s Zune? How about Amazon’s Fire Phone?

And yet in Silicon Valley “failing fast” is heralded as a virtue and, sometimes, even failing slowly can have unforeseeable benefits. Cutting-edge products may die an embarrassing death, but they often also lay the groundwork for better, more well-timed ideas that flourish later on. This is a list of failures, yes, but failures that led to success or may yet still lead to something world-changing. That’s why we’ve called these technology’s most successful failed products. Like an experiment gone awry, they can still teach us something about technology and how people want to use it.

This list, ranked in order of influence, was extensively debated by TIME’s technology team. What did we fail to include?

One of the first Digital Video Recorders, or DVRs, to come to market —

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Apr
2

10 Tips for Building a Successful Software Business


5 min read

Opinions expressed by Entrepreneur contributors are their own.


As more and more businesses warm up to cloud-based services, the software-as-a-service industry continues to grow fast. The Gartner CRM Guide, published in March predicts, for example, that by 2015, for the first time, more than 50 percent of customer-relationship management deployments will be deployed as SaaS, and that by 2025 that number will surpass 80 percent.

As Mark Andreessen would say, “software as a service is eating up the world.”

Related: Considering ‘SaaS’? What You Need to Know

Consider these 10 tips to create a successful business in this expanding industry:

1. Follow KISS (keep it simple, stupid)

SaaS products are often self served, and as such need to be self explanatory, simple, clean and highly intuitive. Sales and marketing collateral need to highlight value, return on investment and use flows, not features and technology.

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