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Archive of posts published in the category: Strategy
May
4

SEO Success Pyramid – The Fundamentals of SEO Strategy : Small Business Search Marketing

SEO Success PyramidJohn Wooden, the greatest basketball coach ever, never talked to his teams about winning. He talked to them about preparation and about the process of becoming a great team.

Wooden’s philosophy on coaching (and life) is summed up in the “Pyramid of Success,” which beats the tail off all that Self-Help Guru junk you see peddled in books, on blogs, on daytime chat shows, and on late night TV. I was lucky to hear Coach Wooden speak about the Pyramid of Success while I was a student at Pepperdine University; to this day, it’s one of the best speeches I’ve ever heard. (Seriously, if you don’t know what his Pyramid of Success is, visit CoachJohnWooden.com.)

What’s all this have to do with SEO and online marketing? Well, the best SEOs don’t talk to their clients about rankings; they talk about the process of making great web sites that earn

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Apr
28

The Secret Recipe of a Successful SEO Strategy

The whole world is on the internet.

According to estimates, there were over 200 million active websites across the world. And that was in Aug 2019! Brands that are currently not on the internet are either staring at certain death or are already writing their swansong.

With the rise of the internet, another new habit has emerged – to search for a product or brand before making an actual purchase. Popular Search Engines (SE) like Google, Bing, and Yahoo have made searching about the brands or products extremely easy. The searcher simply types in their query and the SE reverts with answers in microseconds. The SEs are essentially software programs known as algorithms, which search for the keyword or phrase that has been typed by the searcher and display websites that have them, after considering a lot of things.

Studies have shown that 71% of the time the searcher

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Apr
26

SEO Strategy 2020 (Checklist Guide)

SEO Planning Template: SEO Strategy 2020 (Checklist Guide)

White-hat search engine optimisation. SEO strategy is as easy as 1-2-3 with this free 3-step SEO strategy guide. Free “action plan roadmap” – PDF download.

Master keyword research for 1st page Google rankings in 2020.

Attention: White hat SEOs, Bloggers, WordPress webmasters, copywriters, content marketers, SEO consultants and trainers.

Do keyword research to find phrases to optimise for and use ‘long tail’ keywords to increase visibility on page one of Google. 

Action plan roadmap: document your on-page & off-page SEO Strategy

Decide on a target keyword and use that keyword appropriately on the webpage. Publish your content, link to it and share it via social media and build domain authority via back links. Perfect for SEO agencies, SEO consultants and professional marketers. 

Free, 4-page PDF download explains “What is SEO?” (845 KB – PDF)

This SEO template is a i

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Apr
9

Developing an SEO Strategy

Article Rating: 2 / 5
Votes: 1171

Search Engine Ranking

 

SEO is short for “search engine optimization.” To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box. There are many search engine optimization services to choose from, so here are some things to keep in mind when seeking SEO services or developing an SEO strategy of your own.

Search engines have two types of listings: those that are paid for, which are usually distinguished as “sponsored links” and those that are organic.

To the right is a screen shot of a Google® search results page. The listings in red are paid ads, and the listings in the green area are organic results.

Organic Listings
Organic search engine listings are those that appear down the middle of the page. Search

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Apr
7

Introduction to SEO: Tactics and Strategy for Entrepreneurs | Rand Fishkin

Join “Wizard of Moz” Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand.

Bite-sized, easy-to-follow lessons cover

  • crafting an SEO strategy that “moves the needle”
  • granular fundamentals for content optimization
  • walk-through demos auditing a full site & specific posts

This class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters! No prior experience or skills required.

How do you know this is the class for you? The best thing about SEO is that it’s not different for every type of site. The fundamentals covered in this class can be applied universally.

By the end, students are all invited to work on a project that can put all their learnings into action: sharing their own

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Apr
3

The Ultimate SEO Strategy Template: Double Your Traffic!

Do you have an SEO strategy for this year?

I want to make sure you have THE BEST info available on what is currently working in the world of SEO.

I’m compacting down all our experience watching thousands of orders, sites, and case studies into this post. The SEO strategy laid out here has generated millions of dollars online.

 

 

Before we begin, I want to provide you with some context so that you can create a full-fledged strategy.

I see a lot of people just randomly throwing links at a site and wondering why it doesn’t work. By crafting a sound strategy and taking a holistic approach to SEO, you’ll not only get more traffic, but you’ll also get more leads and sales.

Let’s get right into it…

How To Rank in Google NOW: Search Engine Ranking Factors

The SEO industry is a little bit crazy. I’ve heard a million

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