YP – The Real Yellow PagesSM – helps you find the right local businesses to meet your specific needs. Search results are sorted by a combination of factors to give you a set of choices in response to your search criteria. These factors are similar to those you might use to determine which business to select from a local Yellow Pages directory, including proximity to where you are searching, expertise in the specific services or products you need, and comprehensive business information to help evaluate a business’s suitability for you. “Preferred” listings, or those with featured website buttons, indicate YP advertisers who directly provide information about their businesses to help consumers make more informed buying decisions. YP advertisers receive higher placement in the default ordering of search results and may appear in sponsored listings on the top, side, or bottom of the search results page.
This is the most complete guide to ecommerce SEO on the web – period.
- The SEO manager for a bigger ecommerce company looking to demonstrate the ROI of SEO.
- A smaller online business owner trying to find scrappy ways to grow your business.
- Or a growth marketer looking for innovative and highly effective ways to increase traffic.
This post is for you.
I created this guide for one reason…
Search engine optimization is a low-hanging fruit for ecommerce websites.
Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines.
Instead, we rely on social media or paid ads. Which are great and all, but require a constant effort and stream of income.
SEO, on the other hand, only requires effort up front — once you rank, you practically make sales