If your startup relies on online traffic, you’ll know that getting the right people to your website is one of the best investments of your resources. These days there are a number of digital marketing options; social media, email, mobile messaging and chatbots to name just a few. However, one of the oldest and most conventional methods of reaching potential customers online is still one of the most powerful: SEO.
SEO – Search Engine Optimisation – in its simplest form, is the practice of optimising your website to make it ‘search-engine-friendly’. It’s estimated that over 92% of internet users turn to search engines for help with all aspects of life and business. With over 4.5 billion people online in 2020, devoting time and resources to getting discovered in the search listings can make a world of difference to your business.
So, SEO is still one of the most powerful online