Can social media help with SEO? Before we answer that question, a quick glossary of common search engine optimization terms for readers who may not be SEO experts.
Glossary of SEO terms
- SERP: Search engine results page
- Search rank: The position a URL holds on a SERP for a particular keyword
- Search visibility: A metric used to calculate how visible a website or page is on a SERP. If the number is at 100 percent, for example, that would mean the URL is ranking in the first position for a keyword(s). Search visibility is especially important when tracking the aggregate ranking of a website for a basket of keywords.
- Domain or page authority: The strength of a website or page on a particular subject in the eyes of search engines. For example, the Hootsuite blog is perceived by search engines to be an authority on social media marketing. This means