At one point in time SEO was something you could bolt onto a website to make an average or below average website rank as though it was best in class. In some cases that can still be done, but it is getting harder (and less profitable) each day.
As the web gets more competitive, effective SEO techniques will be viewed as a subset of marketing. With that in mind, we decided to create a full featured forward looking SEO training program covering: keyword selection, domain names, on page optimization, copywriting, blogging, site architecture, usability, analytics, PPC advertising, public relations, viral marketing, and link building.
Many of the concepts that relate to SEO but are not core to SEO are covered in other modules. Modules in the SEO training section include:
- Why Search is so Powerful. Introduction article explains why search is unlike any other type of marketing.
- Writing for Search