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Archive of posts published in the category: Factors
Apr
5

Local SEO Ranking Factors Study

Categorical Variables

The following chart showed how a factor, that fit into one of two categories (primarily yes and no), correlated to Google pack performance. For example, a Google My Business profile either had the keyword in the business name, (yes), or it didn’t (no).

Categorical Variables in 2019 Local SEO Ranking Factors
Again, just like with the ordinal variables, basic SEO b locking and tackling is still necessary. Just having reviews, making sure you are optimizing you profile etc are all features of business ranking high in local packs.  More continued correlation with organic rankings driving GMB rankings should be more than enough to convince anyone to invest in their web presence. One of the main things that has changed as keyword in business name no longer correlates highly to pack rankings. Whether this is because the GMB product and support team have fixed the issue (color me skeptical) or because everyone is spamming their business name

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