More About Our SEO Services
Here at seoWorks, we are a globally recognised SEO company that provides research-based and contemporary SEO optimization services; plus we operate a range of our own subject-specific commercial websites and eCommerce sites. So, we know firsthand what a great feeling it is when organic Search Engine traffic starts delivering traffic growth, new business leads and online sales.
Let’s talk about “Smart SEO Services”
One of our key learnings over the years has been that whilst SEO has the highest ROI (Return On Investment) it is a journey and one that can’t be hurried; yes, it does indeed take six to twelve months of focused effort to reach the top of Page 1 in the Google or Bing or Yahoo Search Engine results for your top twenty or so keyword clusters – and that takes patience…often a multi-disciplinary approach is required that incorporates a combined paid, earned and owned digital media strategy. Such a strategy starts with some paid advertising and an actively concurrent implementation of content and SEO services, eventually phasing paid out of the mix as your organic Search Engine visibility gains traction.
How much should you invest in SEO?
Typically a company should earmark between 5-10% of revenues to your overall sales and marketing initiatives; let’s say your revenues are $2.0m, so you should really invest at least 10% of that in sales and marketing which is $200,000.
We strongly recommend maintaining a sales resource (25%) to convert your larger sales (even if that is a part time role) and investing 25% in traditional marketing via print, industry specific ads, trade shows and so on, and the remaining $100,000 in the digital space; in this case we would recommend $40k on SEO, $40k on paid search and $20k on creating quality content. An SEO Package or Plan is ideally suited to this particular example and is usually offered by most of the best SEO Companies – and an SEO Package is typically $2,500 to $4,000 per month to deliver meaningful results. We charge $2,500 to $10,000 per month for our SEO Packages and $20,000+ for Custom SEO Services.
How to hire the right SEO company
As with every professional services firm – lawyers, architects, accountants – choosing an SEO firm to help you on your journey requires a disciplined approach. You need to do your homework and build up a working knowledge of SEO and then identify a couple of firms you like from the Search Engine results (eg “SEO services New York” or “SEO company Los Angeles”) and have one or two referred to you from your business associates.
To assist you we have prepared a cheat sheet of questions and answers to ask here.
Your final decision as to which Search Engine Optimization firm you should partner with will be based on their expertise, breadth of team and resources and their Search Engine “intelligence” but above all is Trust; here at seoWorks we believe that transparency through honesty builds trust and