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Archive of posts published in the category: Dummies
Apr
29

BruceClay – SEO for Dummies


Bruce Clay’s mega desk reference on SEO, “Search Engine Optimization All-in-One For Dummies,” is now in its third edition. Bruce Clay, Inc. partnered with Wiley, publisher of the For Dummies series, to produce this 765-page, fully indexed guide for businesses and marketers (available on Amazon and Barnes & Noble).

SEO for Dummies book

The third edition stays true to the For Dummies style of easy-to-read, accessible content. ​This all-in-one volume (nine books in one!) gives business owners and marketers the principles, methods and tools they need to:

  • Develop a keyword strategy
  • Learn from competitors and better position ​themselves to be found online
  • Design a site that appeals to customers and search engines
  • Optimize your site for mobile and a good user experience across devices
  • Create compelling content and build your brand
  • ​Deal with international search engines
  • Use analytics to monitor SEO efforts
Bruce Clay author photo

Bruce Clay, author

The third edition ​is completely updated throughout but also

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Mar
31

SEO For Dummies Cheat Sheet

From SEO For Dummies, 7th Edition

By Peter Kent

Search Engine Optimization (SEO) is a strange business. It’s full of conjecture, misinformation, and snake oil. SEO businesses are 80 percent scam, so if you hire someone to do it for you, you’ve got one chance in five of things going well. Therefore, you need to understand the basics of SEO so that you can either create a search engine–friendly website yourself or find a firm that knows what it’s doing.

SEO concept
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Decide Which Search Sites You Care About

In North America, you really care about only two search engines: Google and Bing. Yes, there’s Yahoo! too, but Yahoo! gets search results from Bing, so if you’re in the Bing index, you’re in Yahoo!, too. And most sites that provide a search function get their results from one of these two systems. Those two systems are responsible for about 99 percent

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