Author Note: It’s been almost four years since we originally published this post, and a lot has changed in the SEO world over that time. A lot has changed within our company, too. Negative SEO is harder to execute because of updates to Google’s algorithm, but they still rely heavily on reporting from website owners to combat it completely. Let’s dig into Negative SEO in 2019!
Let me introduce you to my “friend,” Negative SEO. In a nutshell, Negative SEO is the exact opposite of search engine optimization. Meaning, the intent is to drive search rankings into the toilet instead of increasing search visibility in Google.
Story Time: Getting Hit by Negative SEO
You see that massive spike in backlinks toward the beginning of November? As much as I’d like to say that was the day we hit the front page of Hacker