- Casper is best known for selling mattresses direct to consumers.
- Now, it’s starting to design gadgets to help you sleep.
- Its first technology product, Casper Glow, produces excellent quality warm light — but it’s pricey.
Is Casper a technology company?
At first glance, the answer would seem to be no. Casper sells mattresses, pillows, and other sleep supplies directly to consumers through the internet. Sure, it specializes in ecommerce, but we’re also in 2019 — just having a website doesn’t make you a technology company.
Or, at least, you wouldn’t think that would make Casper the kind of technology company that raises a single venture capital round of $170 million at a valuation of $750 million. Those kind of numbers are usually reserved for software companies that make internet services or fancy computer hardware — you know, actual technology companies.
But now, Casper seems to be embarking on a new