At its core, search engine optimization (SEO) is about increasing your website’s visibility in the organic search results of major search engines.
To get that visibility, you must understand three core components:
- What types of content people want or need.
- How search engines work.
- How to properly promote and optimize your website.
While search engines and technology are always evolving, there are some underlying foundational elements that have remained unchanged from the earliest days of SEO.
This is why, in collaboration with some of the field’s top authorities and experts, we created this in-depth overview and tutorial – to define SEO for aspiring SEO professionals and explain how search engine optimization really works now. Today.
Scroll down to start reading all 18 information-packed chapters – or, if you prefer, we’ve compiled all the chapters in a downloadable ebook, SEO 101: Learn the Basics of Search Engine Optimization.