How much should you spend on SEO services?
The amount you pay for SEO services will also depend on the size of your business and the extent of services you require. While SEO costs vary from agency to agency, it’s important to remember that you often get what you pay for when it comes to SEO services. When choosing an SEO agency, don’t compromise quality for “cheap” SEO services. Like many other professional services industries, ongoing consultation with an industry leader in SEO will be more expensive than with an inexperienced and unproven firm.
While it is tough to estimate typical costs — given the wide range of campaigns — most SEO projects cost between $400/month to $10,000/month depending on level of service. A small business with a 15-page website will typically be on the lower end of the spectrum while an ecommerce store with 50,000+ products should plan on a larger budget for SEO.
In the end, your goals should determine precisely how much you should spend on SEO services. The bigger your website, the more extensive the SEO project will be. This means you should expect to pay more for SEO services. It’s also important to remember that SEO is an ongoing strategy. Instead of investing in one-time SEO strategies, you should think about a monthly SEO plan that will keep your site fresh and allow it to continually rank at the top of search results.
How is SEO pricing determined in 2020?
Unfortunately, there is no industry standard for average SEO prices.
This means any firm can claim they do SEO and charge whatever prices they desire. The burden is ultimately left to the consumer to determine a fair SEO price, especially if there is an ongoing charge for monthly SEO plans.
This fact only furthers the importance of understanding what you will get for your Internet marketing dollars. That way, you can conclude whether it’s worth the investment based on the return you expect. Ultimately though, your decision should be based on the overall, long-term value of the SEO services included.
The huge variety of opportunities that SEO provides makes it more important to know how to price SEO.
Depending on the SEO services you choose, the scope of your project, and the agency you work with, you can expect to pay anywhere from $500 – $30,000 for SEO services. When it comes to SEO Pricing, most agencies follow one of these payment models:
For the monthly retainer, clients will pay a monthly fee for selected SEO services.
The fixed-price contract services allow clients to sign a contract and pay a set fee for specific SEO services. The services on the chart are ones that are typically included.
Project-based pricing is similar to contract-based services,but it allows clients to pay a determined fee for custom SEO projects.
Hourly consulting refers to a contract in which clients pay agencies an hourly fee in exchange for SEO services.
Note: If companies charge less than $750/month for SEO services, you’ll want to be careful. When it comes to SEO, you often get what you pay for with regards to results. Companies that offer “cheap” SEO services often lack the resources and experience necessary to help you earn the highest possible ROI.
It’s also important to remember that no matter what plan you choose, SEO takes time — you won’t see results overnight. That being said, SEO is extremely valuable, and it will position your business for long-term success. You can rest assured that you’ll earn an impressive ROI for SEO services when working with a top agency like WebFX.