SEO for ecommerce is different. Companies that sell products and services on the web face unique challenges that impact their search rankings. For example, when products expire, share identifying information, or lack metadata, it can hurt your search ranking and drive down traffic to your store. That’s why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, Steve Harris walks through researching your audience and competitors, setting up your site structure for success, and using SEO best practices to improve your content. He also introduces on-page optimization strategies, such as implementing breadcrumbs and product reviews and using tracking tools to measure your performance.
How SEO affects the buying process
Researching customers, keywords, and competitors
Using simple and long tail keywords
Eliminating duplicate site content
Using rich media
Designing landing pages to drive engagement
Blogging for SEO
A/B testing with Optimizely
Measuring traffic with Google Analytics
Skill Level Beginner
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