Are you looking to improve your search engine rankings? Stop looking. You’ve found the answer.
- We work in competitive cities like NYC, Los Angeles, Chicago, etc.
- We consistently get results, and work harder than our competition.
- We don’t have 100’s of clients. We’re boutique, and provide better service.
Today’s dense market, requires your company to be on page 1 of search engines for terms your prospective clients are typing in. Quite literally, you are leaving money on the table – by not being on page 1. If your company is like most small, and medium, sized company – then the majority of your business is based on referrals (one form or another). Did you know, that there are hundreds, if not thousands, of people looking to hire an attorney in your area online? How will you get to them? This is what we help you answer! Unlike other SEO companies, we focus on revenue, not fluff.
We begin the process by conducting an evaluation of your company’s goals, and who your ideal client is. After finding out the type of results your company wants to generate, we conduct a research campaign on the keywords that get the most traffic + are most relevant to the type of client you want. The keywords we select, are keywords that have measurable traffic, and thus will result in measurable lead flow. There’s no point in ranking for phrases no one is typing. The only way to make SEO work for you, is to rank for keywords that people are actually typing.
Our SEO firm sends over their initial thoughts, about what’s holding your website back. We discuss all the relevant information we found – that supports our findings. We use this to open a dialogue with your company about how our services may be effective.
During this phase we conduct an initial SEO audit. We’ll take a look at your competitors – in addition to identifying trends in your SEO rankings – and what caused those ranking drops/increases. We highlight what strategies work, how to leverage marketing tactics to improve your overall rankings.
Initial Keyword Research
We determine which keywords you should be ranking for, based on the types of cases you want. We evaluate competitors who are ranking for those keywords, and what are best practices we can also implement on your campaign.
Using the info gathered from doing keyword research, initial SEO audits, and all other diagnostic information – we send you a proposal. Our proposal discusses what we’ll do for you, how we’ll do it – and when to expect it done on a monthly basis.
After you’ve reviewed our proposal, one of our SEO experts will typically schedule a phone call in order to answer questions. Clients typically discuss our approach, and ask for references during this phase. We are very open to sharing any, and all, information necessary to help you trust us.
Strategy is what separates good campaigns from bad campaigns. We evaluate your seo strategy from every single aspect. Whether it be on-site, off-site, social media, paid search, or even email marketing. We evaluate everything, holistically, and create a strategy to optimize each marketing tactics – while at the same time keeping an eye on the goal — more cases, more leads, ranking higher in search engines.
We identify what’s missing from your current website, and make recommendations on new content which should be created + adjustments to existing content.
We identify what backlinks are relevant for your industry, and look at your competitors to see what their backlinking strategies are. We discuss strategies that will achieve link building results.
We establish baseline analytical reports. We identify # of leads being generated, and their source. This helps you understand the impact of our marketing efforts long term.
Content Marketing Strategy
Our seo agency creates a marketing strategy focused on creating content, and the manner in which we’ll share it and market it to generate engagement, and links. We focus on organic strategies that improve trust in your brand.
After we discuss formulate a strategy for all the important SEO tasks, we present it to you in order to get your approval. Once our strategies are approved, we get to work with initial baseline reports.
During this phase, our seo experts implement the on-site strategies we had previously recommended. We create new content, and just existing content based on keyword strategy alignments. This can, in some cases, be the most important phase of the campaign. If your content doesn’t have certain keywords mentioned – that can be the difference between ranking, or not ranking, for desired keywords. With algorithm updates like Hummingbird, content is crucial
Our SEO company adjust your content, based on the keywords and tech specs we’ve discussed with you. The keywords will be relevant to the type of cases you want, and which get searched.
Our seo company creates new content. The purpose is to rank for new keywords, and create new opportunities to earn links from industry relevant websites. New algorithm updates favor content rich websites.
In some cases, we’ll identify your website as the weakest link in your campaign. We’ll discuss ways to bring it up to date, and if necessary, design + develop a new website for you that is coded based on latest practices.
Content marketing is the engine which drives backlink creation and brand awareness. Whether it be an infographic, a new study, or even a new scholarship – content marketing is the most important phase of any campaign. It’s what makes you look more popular to search engines like Google, Bing, and Yahoo. The end result of this phase is more backlinks, higher rankings, and more site wide traffic to content. With search engines looking for social signals, we include social media in our content marketing strategy. which you can Content marketing is a great way to create backlinks, and generate awareness of your business. Content marketing is something which is done, through a variety of mechanisms. The end result – is always the same, more backlinks, higher search engine rankings, and more visibility for your brand across a lot of different marketing mediums.
Social media is blended into your strategy as a way to amplify the reach of your content. Many search engines use social signals as a way to determine popularity of content.
Local Places Optimization
With algorithm updates like Pigeon – companies with multiple practice areas, or offices, benefit greatly from our local places services. We help you optimize your listings in an ethical manner, that doesn’t break guidelines.
Link building is one of the most important variables for ranking higher in search engines. Our focus is on creating organic, brand building, and trust generating, links. We regularly get clients quoted in major news outlets, which makes clients more likely to trust them — and search engines alike.
Content Marketing Strategy
We create a game plan, for the creation of new content, and a strategy on how the content will be marketed to other websites, bloggers, and influencers in your industry – to help you rank.
Time and time again, we’ve seen videos not only generate backlinks, but also leads and cases. Many of our clients have video marketing as an ingredient in their link building strategy.
SEO is a business building tool. It only works, if you know what you’re getting from it. We make conducting SEO a linear business decision, by giving realistic timelines – rooted in case studies. Our SEO experts provide accurate tracking of all leads, calls, and emails, generated from the website so you can measure the overall business results. We are very pragmatic, and realistic.
Our SEO company sends monthly reports to our clients, summarizing their rankings and discussing what transpired. We assign dedicated managers to every client, in order to provide a reliable point of contact.
We do quarterly review sessions with our clients, in order to discuss benchmarks and goals which have been accomplished. We also use this as an opportunity to discuss new ideas and methodologies to generate more success.
What to look for in a seo company
- Partnership approach – Someone who treats you with respect
- Results – Look at their case studies to see what they are capable of doing
- Pricing – If they are doing cookie cutter pricing models, you should walk away
- Testimonials – Speak to their existing clients
- Vague – If they are vague and don’t have any specific strategy, walk away
- Cookie cutter – If they seem to have the same approach for every industry, walk away!
- You need more phone calls
- You want more forms filled out
- You want more website visit
Enterprise SEO Firm
This involves driving organic search traffic to a website, while managing complex factor. Enterprise level sites usually have existing backlinks, authority, and content. They simply need tactics to help increase their brand visibility in new directions. You need an EXPERT seo consultant who understands how to leverage your existing base to generate more results.
Search Engine Optimization
General SEO is great if your website doesn’t rank in the top 10 result pages for your given search term. You want your website to rank and for content to rank. You will need a general SEO service provider who can implement a general game plan, and take measurable actions which will help your website to be found online and convert. Companies can help you create engaging content and create expertly crafted backlinks.
Local Business SEO Firm
If your company generates business locally, you’ll need an SEO consultant who understands local SEO and understands how to rank locally. When it comes to local SEO, there are a lot of factors which are important like google places, yext, and more. It’s possible to outrank your competitors by including your website in relevant local listings, and providing consistent information on all of them. Climb the ranks locally, to generate more local traffic.
PPC can send 100’s of buyers to your website instantly. If you do it right, you can literally change the course of your business. If you do it wrong, and hire the WRONG FIRM, you could literally flush thousands of dollars down the drain. Maximize your ROI by hiring an company that works and understands how PPC works. With a PPC company who understands pay per click, you can increase your click through rate, and conversions.
Google Maps Marketing
This is a great source of business because it results in phone calls and walk in traffic for local businesses. There are certain companies that specifically focus on Google maps due to the specialized work you have to do in order to do AMAZING in the local packs. SEO companies that focus on Google maps marketing will help you display your business as the first option for queries near your clients, and will work on your ranking you as the best provider of services in your local city.
Online Reputation Management
Some SEO companies specialize in helping companies not only rank well in Google, but also rank well in terms of your reputation. It means making sure everything about your company online is positive, and also making sure that great article/content is written about you so that if users look about your company online – they will find great things that support your company. For example, an online reputation management company will focus on suppressing negative items, and creating positive items, about your company.
On Page Optimization Is Critical for SEO to Work
The core of SEO. No SEO campaign is able to ignore on-site optimization. Make sure you hire an SEO vendor who understands the value of this.
SEO is like free publicity. It helps you increase your rankings in search engines, which results in your visibility increasing for general users. If you have the right company, it can transform your business to reach it’s
If you want to rank higher in search engines, you should hire a SEO firm. A Consultant implements a methodology that lets you rank higher in search engines. The goal is to increase your online web presence. It means optimizing a website. You need a legitimate firm, rather than trying to hire some generic SEO guru who makes a living conning unwary business owners. Many of these so called SEO gurus simply con you into paying for “tutorials,” that do nothing to truly create results. At best, you’ll just eat up your budget. In some cases, you could literally go out of business. You need a powerful SEO specialist to help. When it comes to SEO, it takes more than money to get the outcome you deserve. SEO is a experimental, and tailor driven process, which rarely is the same for different companies. Effective companies are clever, nimble, and adaptable to helping you create an audience, and then helping you convert it.
What goes into the SEO process?
SEO companies help you rank higher for SPECIFIC keywords relevant to your business. The better your seo firm hlpes you ranks on a search result page, the more people will engage with you. There are over 200 factors that Google looks at when deciding who ranks well in search engines.
Here are some things a SEO Company can do to help you:
- Quality content
- Page speed
- Schema markup
- Social signals
- User intent
- Image optimization
- and more
Many other SEO companies also include things like local SEO Services, online reputation management, web design and development, in addition to brand management as a part of the SEO retainer. It’s not uncommon for a SEO company to conduct a website analysis into your content, structure, and its performance, in addition to looking at off-site backlinks and their quality. SEO companies that are experts, will look to restructure your content and make enhancements.
Many SEO companies will at a basic level optimize your website content and have it rank better. They’ll look at your best performing pages in order to see what opportunities there are to improve their rankings. It means look at keyword analysis, and then matching it with the best technical recommendations.
Depends! Some small business owners would be better off not hiring a seo company at all. If the competition is too fierce, for example – you’re a new startup, and your competition is Fortune 500 brands, it might not make financial sense to hire a company. It’s likely without a significant PR budget / Ad Budget, the SEO alone will not be enough to get you the results and help you need. It’s probably better you didn’t hire the company and focused your efforts on meaningful networking efforts, etc, that will result in a faster ROI. SEO is a long game, and anyone who says otherwise is likely lying. Typically, we recommend hiring a firm only after:
- You have an SEO base, and have started generating an ROI from existing SEO efforts
- Think that you could generate a greater ROI from SEO with a firm focusing on it solely
- Are comfortable spending money and not seeing an ROI for a 6-12 month perspective
- Have developed multiple channels of revenue, of which SEO is just one
Companies shouldn’t be hired by “bootstrap” startups, who don’t have a real budget. Many startups like this would see a huge financial blow if they spent money and saw no immediate ROI. While this may sound counter intuitive, if you think deep enough you’ll see why we feel hiring a company should only be done when you’ve got some ground covered.
Before you start searching for the best SEO consultant you have to understand what type of specialist you really need. Not all companies are alike. Some only work with companies in a specific niche, i.e. lawyers, or doctors, or etc. So before you start going on a hiring spree think about what you truly need. You might discover that the companies you’re interviewing aren’t the most proficient in the practice area you’re in. For example, if you’re a local personal injury lawyer – it might be foolish to speak to a company that focuses on e-commerce SEO! While fundamentally they’re playing with/working on the same algorithmic variables, their approach and methodology may be “honed in,” for a specific type of SEO optimization. It’s sort of like fitting a square peg into a round hole. It may not work well.
Once you identify what you’re doing, and what your needs are, the next step is finding a vendor. Usually Google is a great start, or curated directories like DelanceyStreet, who have done a great job at identifying SEO vendors for you. But this is just a starting point. You should typically narrow your list down to 4-6 vendors and then interview them all.
- Look for case studies
- Speak to existing clients
- Emphasize weekly reporting
- Use tools like Majestic.com to evaluate their existing clients and see their backlink profile
- Use tools like SEMRUSH to evaluate the rankings of their existing clients and look for trends etc
- See if they are BBB accredited
- See how well their own website ranks for major keywords
The most important thing: Is the firm trustworthy? If you feel like you’re getting a sales pitch, and virtually no truth, no honesty, and just sales jargon, then it might be good to walk walk away. Usually you want to work with a smaller firm, where you’re speaking to the owner/managing partner, not some sales rep whose simply on commission.
Many businesses invest in SEO, and wonder whether or not they should hire a consultant. Hiring a company can give you a number of advantages. Below are some very important questions to ask before hiring a specialist.
Are you using other digital marketing strategies?
Many companies invest not only in SEO, but also other services like voice search optimization, video marketing, PPC, and more. Your decision to invest in a web marketing strategy can have an influence on your SEO results. Many companies try to coordinate their SEO strategy with other marketing tactics. If you use a firm, it’s important they have a suite of digital marketing solutions – through which you can maximize the impact of other marketing strategies. SEO is a powerful strategy by itself, but it can also be amplified if you invest in other digital marketing strategies. For example, if you work on content marketing, social media marketing, and email marketing, you can see synergy with SEO.
Can SEO truly be a long term strategy for generating revenue?
SEO is a really awesome digital marketing strategy. As your team explores hiring an SEO vendor, you need to think about your business strategy. If you look at SEO as a short term strategy, it’s going to set you up for failure. It only makes sense to use SEO for a long term strategy for generating revenue. When you hire a firm, you are investing in a diverse strategy that will result in backlinks, press, media, and more.
Can you do SEO by yourself?
Like any other digital marketing tactic, SEO requires resources. You need the right people, the right technology and software, and ample time. For many businesses, talent and time are the biggest issues. If you don’t have a marketing team, and time, you could try doing SEO in-house and fail. SEO is a challenge, and it takes time every day, every week, every month, to implement. Many companies discover how challenging it is, far too late. Lots of companies struggle to provide their staff with all the resources needed to market their company. When hiring a SEO firm, the firm you’re hiring has the resources needed.
Should I hire a company in my industry?
Many SEO companies have differentiated themselves by focusing on certain industries. They claim to be experts at SEO in their specific industry.
One of the questions we hear on a regular basis is why don’t SEO services provide guarantees on results? If you’re paying for SEO services, shouldn’t those services have some concrete guarantee behind them?
Some SEO firms manipulate Google
If you’ve been in the industry for a number of years, you may remember a time when some firms did in fact, advertise, results. It was part of their sales pitch. This is back when Google didn’t have as much of a sophisticated algorithm. It was more basic, in terms of how it decided which website ranked higher in search results. In those days, manipulating Google was relatively easy. These days, it’s called black hat SEO – and it no longer works. In fact, if you engage in those tactics – you get penalized. Those were the days when tactics like making your text the same color as the background of your website, or building a network of fake websites and linking to your website was allowed.
Google has gotten smarter. All major search engines have undergone a large amount of changes. Companies that used to guarantee search engine rankings have begin removing this claim from their website because they simply cannot guarantee it anymore. In fact, companies they have worked with in the past are now getting penalized, and not ranking at all. Google has made SO many changes, that now – it’s harder to get results for clients. As a result, most companies are struggling to find a way to provide ethical, cost effective, SEO services, that generate results. Results take time, and vary, by industry. On average, SEO services take 6 months or more to generate results. The amount of time it takes to see results depends on many factors, like the industry you’re in – how much competition is in the industry, and how new your website is. Your level of competition is a huge factor. For instance, if you’re a local grocery store – and want to rank for the word Grocery Store, it’s difficult and requires a lot of variables. For example, if you have a Google places listing, you’ll want to ensure it has plenty of 5 star reviews.
Bottom line, any competent SEO vendor can provide quality work. They can also provide case studies of past clients/active clients, whom they have serviced, and gotten results for. What they cannot do, is provide a guarantee on results. Google is constantly tweaking it’s search engine, and things are changing so fast. What you can be assured, if you work with a competent SEO vendor, is that you’ll get help in an ethical manner and that you’re building value for yourself and your brand.
Why is SEO important
Organic traffic is natural traffic which is earned, rather than paid for. To be successful, you need to invest a lot of time and resources into the key components which help SEO rankings. Search engines have gotten extremely good at identifying the intent of search queries – which makes choosing the right keyword SUPER important. Organic traffic isn’t paid for – once an SEO strategy takes into effect. More SEO visibility results in more traffic, and more customers. SEO is all about getting the RIGHT traffic to your website. It’s about aligning USER INTENT with your on-site strategy.
Why does SEO take time?
SEO takes time because there is no way to game the system. Algorithms have become VERY sophisticated and they are constantly evolving. Search engine results are constantly changing. Google does 100’s of changes a day. When SEO began, it was all about keyword stuffing a chosen keyword, and pointing fake links to it. Things have changed, and now that will just do harm.
What are the most important Google factors?
People ask how do I rank higher on Google. Only Google algorithms know what factors exactly matter. There are over 200 ranking factors! The way people search has changed, and so has SEO. For example now search results are influenced by things like your device, your location, your search history etc. As a result, results are VERY customized to the person searching. While rankings are a good measurement of your performance, its important to take into account what influence your rankings.
How do I know if a backlink is good or bad for SEO?
Look, first and foremost, classic SEO advice is you shouldn’t be building links to your website manually. This goes against Google’s guidelines, and it’s considered blackhat. When it comes to SEO, typically webmasters have focused on only dofollow backlinks. Nofollow backlinks are good for increasing exposure and sending traffic, but they may not necessarily help with SEO. It doesn’t mean nofollow backlinks are bad. The quality of a backlink can be determined by looking at how reputable the website is that is linking to you. What also matters is if the website is relevant to yours. If a well known website links to you, the backlink is good.
Does PageRank matter?
Not really. Google hasn’t updated it in a long time. Many other tools have since been created, modeled around the original Pagerank algorithm.
How do I get good quality backlinks?
Link building is essential for SEO. The best way to see potential opportunities to build good backlinks is to look at the links of your competitors and understands their SEO strategies.
- SEO Basics
- Search Engines
- On-page SEO
- Content & SEO
- Keyword Research
- Link building
- UX and SEO
- SEO Certificates
- SEO Resources
Before we dive into specific techniques and aspects on how to do your SEO in 2020, let’s start with basic stuff. This is the ultimate SEO guide for beginners who want to rank higher in search engines.
What is SEO?
SEO helps you improve your positions in organic search results. The higher your website is, the more people see it, and the better it performs. SEO dates back to early 2000’s and 90’s where search engines emerged. If you want to learn SEO, you need to be ready for TONS of works. There are many techniques, many things to implement.
Successful SEO campaigns happen when a website is being properly nurtured for the right people. Perfect SEO isn’t about just creating a perfect website structure, it’s about making sure your website content aligns with the quality of your audience.
Is SEO difficult? Do I need an SEO firm?
Search engines like Google, Bing, and Yahoo, have an algorithm that governs how websites rank.
Google has over 200 ranking factors: like quality of your content, backlinks, and technical factors like site speed. There are obviously 100’s others that are kept secret.
There’s three components of SEO: technical SEO, content of your website, and backlinks
Technical SEO: This is the “coding,” and on-page aspects
Content: This is your text. Bad content, grammatically incorrect, equals bad SEO rankings
Backlinks: This helps increase the authority of your website, so that Google trusts your content.
Search engines are used by people who are looking for something. Your website MUST be indexed, first, in order to rank. Doing white-hat SEO will help improve your rankings in search engines. If the people search engines send you engage with your visitors, then it results in a good conversion rate.
Basic SEO terms
- On page SEO vs off page SEO
- White hat vs black hat vs grey hat SEO
On page SEO: This means looking at things like meta-tags, heading tags, url permalink structure, image optimization, content, website speed, website code, etc.
Off page SEO: This is the stuff you to do improve your websites SEO authority by getting backlinks from other websites. Below are some popular tactics
- email outreach
- guest blogging
- social media competitions
- influencer outreach
- writing content
White hat SEO vs Black hat SEO vs Grey Hat SEO
Black hat SEO means doing things like
- Hidden text
- PBN link farms
- Black hat backlinks
White hat SEO means
- Creating organic content
- Creating a culture of organic link building
- Focusing on quality
- Having a content strategy
- Focusing on building a brand
Black hat SEO has gotten a bad rep, for unethical practices to improve rankings.
Jan 2, 2020
by Dante on SEO Firm
Thanks for this super informative guide