Is Search Engine Optimization a Good Investment?
You probably can’t argue: SEO has grown much popularity today and has said to massively help businesses to succeed. And so you wonder, “If I were to invest in SEO, will I get the same result?”
A big NO.
But don’t leave just yet; what we actually mean is:
- No, IF you do not know what SEO actually is.
- No, IF you can’t identify your SEO needs.
- No, IF you don’t recognize its benefits.
- No, IF you can’t choose the right SEO company to work for your needs.
- No, IF you expect to see results right away.
And so to help you achieve business success through SEO, we’ll tackle for you the following topics:
Below is a chart showing how much SEO services in the Philippines costs:
When it comes to investing, we all want in our hand what would benefit us. We want to be sure that our investment would be ‘worth it.’ And with regard to investing in our business, we don’t want to be just another businessman who loses his company simply because of a wrong decision.
You’ll probably agree when we say that investing is risking-getting a chunk from your company’s hard-earned funds and waiting if you would actually benefit from it. However, if it’s what you think would lead your business to success, why not take the risk, right? But while success sounds pleasing to our ears, there’s always this another side of the coin-failing to see your objectives coming and not getting Return on Investments (ROI) at all.
With all that being said, how do we know now when to take risk? When can we say we should give investment a go? And what are the factors we should never overlook when deciding to invest?
Being in the business for a length, perhaps you already got some knowledge about digital marketing. You might even have started building your online presence considering people’s massive usage of the internet today. Also, you maybe heard about a thing called SEO which has said to help a lot of businesses to convert.
And so you thought, “Is SEO really worth an investment?”
What is SEO or Search Engine Optimization?
Before we go around tackling the many benefits of SEO, let’s first understand what it is and how it works.
According to Wikipedia, SEO or Search Engine Optimization is the process of manipulating a website’s rankings in the unpaid or organic results.
Google displays results it considers relevant and authoritative.
How SEO Can Be a Smart Investment
The digital landscape has drastically changed over our 10+ years of experience. Yet, SEO remains to be a powerful marketing strategy.
SEO provides heaps of advantages to businesses both online and offline. If a company is not investing in this type of marketing strategy, they may be missing a lot of opportunities. With the help of SEO, you can significantly increase your brand’s impact by making sure that your target customers are visiting your website. This is why expert marketers suggest utilizing SEO.
Here are some advantages of SEO:
1. SEO Gets Targeted Website Visitors
Compared to leads generated from print advertising or email marketing, research reveals that there’s a greater number of targeted leads being generated from SEO. Sites that rank high on the on the Search Engine Results Pages (SERPs) receive more clicks from online users and are likely to have a considerable increase in their traffic. All these because search engine optimization focuses entirely on creating relevant content and title tags that will show up in the result pages. Creating optimized descriptions and tags enables click increase and also attract traffic to your website.
2. SEO Can Make You an Authority
Search engine optimization will help your business have a better, well-recognized, and stronger brand. As individuals look for relevant phrases and keywords that are related to your business niche, they should be able to find you among the top search results. Being on top of the SERPs will boost your credibility thus making you win big so long as you offer the right solutions for audience questions. More than that, it is also a matter of a perfect timing and being on a right platform and place for prospects.
3. SEO Creates Returning Visitors
Nowadays, people use the internet to look for answers to their questions or search for a product or service they wanted or needed to purchase. When they find that your company website provides a solution to their problem, they are likely to become your loyal customers. But to achieve this, you must ensure that your business website provides easy navigation and has great contents that will help the users. You will come favored with loyal clients who spend more time interacting with your business.
4. SEO is Affordable
Search engine optimization is one of the most affordable marketing strategies that exist today as it mainly targets consumers who are looking for your services and products online. This type of marketing delivers a higher return for the amount of money that you invest in it and you will continue benefiting from it for a long time after you have invested in your campaign.
5. SEO Has a High ROI
Search engine optimizations services provide companies with quantifiable and trackable results. They can conveniently assess every aspect of your marketing strategy. For instance is the increase in traffic, rankings, and conversions. Comprehensive SEO analytics provide businesses with the ability to get information from prospective clients who visited their website. With the information that can be gathered from the website, you will then be able to know the path your visitors take before they complete the sale or checkout. This is critical for any e-commerce websites as behaviors of target clients can easily be understood and studied.
6. SEO Has Long-Term Benefits
When done right, SEO has the ability to deliver quick results to your business and you can benefit from continuous ROI for a long time. If optimized properly on the search engines, your website can stay on the first pages for years without the need to spend additional money. Your target audience will still find you with the right keywords for your business niche.
Cheap SEO vs. High-Quality SEO
Now that we understand how beneficial SEO could be, the next process is to decide where to invest our money. Let’s discuss the not-so-thin line between cheap and high-quality SEO services.
- Offers “affordable” packages of ₱10,000, ₱20,000, etc. Ask yourself, is it really affordable if you don’t get results?
- Uses vague and technical-sounding terms to sound good. Words like “Robots.txt generation” and “Google Analytics integration.” However, in reality, a good SEO specialist can do this in just under 5 minutes.
- Guarantees #1 ranking on Google. Sketchy SEO com
panies that say that they have a “special relationship” with Google and offers priority submission and the like. Read more about it here.
- Offers a one-size-fits all SEO campaigns without considering your business’ objectives.
- Since they won’t be able to reach their over promises, some may resort to giving you fake results by directing bots to your site so that it appears that you’re getting more visitors. Remember, always look for results–may it be leads, results, and/or rankings.
- Campaigns are fully customized and 100% transparent ensuring you’ll achieve your business goals.
- Instead of simply getting website visitors, it concentrates more on delivering quality leads and sales.
- High-Quality SEO companies only do white-hat SEO. These are strategies that are in line with the terms and conditions of the search engines. That means there’s no chance of being penalized through it. While White-Hat SEO requires more time and effort because it requires manual and quality work, it always pays off in the long run.
How To Choose The Right SEO Company
Obviously, you want results but that’s the thing you can’t get right off the bat.
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen
Your first couple of months with an SEO company could always be the hardest since you can’t simply expect an overnight result. At the very least, you may see some changes in your rankings, but these may not be that significant yet. It takes months to improve your search rankings, especially if there’s a lot to work on your SEO.
In this regard, how would you be able to know if you’re making the right decision of hiring a particular SEO company?
5 Signs of a Good SEO Company
With Google always updating its algorithm, it is advisable to hire an SEO team to achieve and maintain a good ranking on the search engine so prospects can easily find you whenever they are looking for a business similar to you. If you are thinking about hiring a certain SEO agency to aid you, then the below signs will help you understand whether you’re making the right decision or not:
1. They seek to fully understand your business.
A good SEO company seeks to know the type of your business, its marketplace, the industry it belongs, the goals and objectives it needs to achieve, and most especially the customers it targets. It is important that they understand all these because this is where they will pattern and plan their SEO strategy, ensuring that it is fully customized for your business needs.
And so, you’ll know an SEO company is serious with its service as they tend to seek a complete understanding of your business.
2. They discuss performing an SEO Audit.
An SEO company should carry out an initial audit on your business website to know its current state. The audit shall give them an overview of your online profile – the quality and quantity of inbound links, issues for indexation, and even its existing pages and contents. They need to do all these to know what they need to work on and improve.
During the negotiation, they must’ve mentioned to you performing an initial SEO audit as this will be the basis of their strategy.
3. They have an accurate knowledge on SEO.
You may find it too obvious to still be listed here. However, it is possible to get acquainted with people who class themselves as SEO strategists where in fact they only have a little understanding about SEO.
When you’re not that versed with SEO, these people may lure you with words you don’t even understand in the first place. A good company should not wrap you up with SEO jargons. They should be able to clearly explain to you what is SEO and how are they going to make it work for your business.
To be more sure of their qualifications, you can request for their outputs, review testimonials, or directly contact a client they previously worked for.
4. They don’t only focus on the rankings.
The agency to work for your SEO needs should know very well that a high ranking on Search Engine Results Page (SERPs) is futile without conversions and they must be able to tackle this to you. Their most important objective here is to turn your site visitors into customers. That being said, consider asking them if their means of getting your keywords rank will really help you generate sales. In case one of their strategies to build your links is through guest posting, you must see to it that they’ll be submitting in niche on websites within your relative industry.
5. They are to provide you with SEO Report Analysis (at least a month).
It is nothing but easy for any SEO specialist to say they are working on your site—only to leave you hanging. And so, before signing a project contract with an SEO company, you must ensure transparency from their end. They need to provide you with constant report so you can track the project’s progress. Also, you should also know how to review the SEO report analysis you’ll be receiving from them (e.g. simply checking the set of keywords if it’s actually ranking).
Why the Philippines Is the Best Place to Get SEO
Search Engine Optimization in the Philippines skyrockets each year. One of the main reasons why is because Filipinos are internet savvy. We’ve witnessed that Filipinos can make a hashtag trend worldwide on Twitter in little under an hour (Remember how #AlDubEBTamangPanahon has become Twitter’s most used hashtag in 24 hours with its 40,706,392 uses?) You will see that the interest of Filipinos in internet marketing, especially SEO, has grown too; and is continuously growing over the years.
One amazing truth about it is that most of the Filipino internet users are young. Thus, it has a lot to say about the future of this industry in the country. It will cultivate with the younger generation as practitioners and professionals doing the job.
successful attempt at humor. Photo adapted from Maks Karochkin.
Comparing with the price of services offered by other countries, you will find SEO services in the Philippines more affordable and practical without sacrificing quality. Because the cost of living is way cheaper, they are willing to accept a lower salary. Also, most of the internet marketers from the Philippines work from their homes as independent contractors. Thus, they do not worry about travel expenses.
Tech and Internet Savvy Individuals
“The Philippines is a key country in Southeast Asia in terms of its digital economy and tech-savvy population.” – Google
As per Google itself, the Philippines is composed of very tech-savvy people. The number of Filipino netizens has also grown even more. The number has already reached 67 million – all of which are active users.
Filipinos do not simply show knowledge about the internet. They are interested in learning more. Knowing that many of them are adept in traffic generation is no longer a surprise. In this regard, businesses and clientele should be smart enough to take advantage of this.
The English language is common in the Philippines. Many people in this country are good at writing because students are acquainted with this language starting kindergarten.
In fact, the country’s literacy rate is 94 percent and 70 percent of its population are fluent in English. No doubt that it’s among the largest English-speaking countries in the world.
That’s also why you’ll find many blogs written by Filipinos. They can speak their minds using this language with ease. Give instruction in English and surely, they will get it right. It is where they have established their reputation and integrity in creating quality content for marketing.
Passion For Serving
Because of the innate nature to help, Filipinos do their best to give assistance in generating revenue for their clients. It is their inherent characteristic to be passionate about making other people happy by offering their competitive services.
Impressive Work Attitude
This is the very reason many Business Process Outsourcing has opened in the Philippines. Not only that many Filipinos are skilled, but foreign startup companies are also attracted to getting Filipino SEO service providers because they have an impressive attitude towards work and know-how to conduct themselves professionally.
One of our friend & Partner: SEO Hacker – Founded by Sean Si. They also offer SEO Services.
Meet PH’s Carl Ocab (formerly the Kidblogger to Reach the No.1 Spot)
Carl started CarlOcab.com at the age of 13. One of his goals, when he started his blog, was to rank number 1 for the keyword “make money online”. Back then, this keyword was dominated by big advertising companies, forex websites, and about.com pages. His readers and other internet marketers thought he was crazy for even trying.
However, that didn’t stop Carl (Probably because he knew he was crazy in his own way) and after 7 months of testing and optimization, he reached the frontpage; after 9 months, he ranked number one. Still, people thought of the worst. They assumed he used black hat strategies as it happened so fast for a very competitive keyword. It was all proven wrong as Carl took hold of the throne for more than 2 years. It was only when the site took a different direction to internet marketing before it stopped ranking for the keyword.
It was a roller coaster ride. CarlOcab.com has been featured in the Manila Bulletin twice; Carl guested on TV networks like GMA, ABS-CBN, TV5, and Net25. Best of all, he got to work with the industry’s best minds. The rest is history.
Carl Ocab Wants to Share the Same Success with You
Almost everyone eyes to be on the top of the SERPs but unfortunately, there’s only a single position for the number one spot.
“We’ve been there, we’ll get you there!”
If you want to be on the top spot, then you should choose people who know exactly how to do it. If you want to see success coming your way, then you should be with a team who has sure-fire means to succeed. Obviously, there’s no point in hiring an SEO agency that doesn’t even rank on their own set of keywords; just how can they aid you if they can’t do it for their own business? Apparently, what you need is an SEO team with much expertise.
If you’re looking for an SEO service to help you boost your business, you should never look further than Carl Ocab Digital Marketing!
Led by Carl himself, our team will take the hassle out of achieving your SEO objectives, both for On-Page and Off-Page optimization. We’re not exaggerating when we say that we can rank you locally, nationally, and globally. Being in the digital industry for more than a decade, we have acquired a deep level of understanding on how search engines work. Our SEO service enables you to connect with those searching for your products or services and help convert prospects to purchasing customers. With optimizing the best keywords for your business website and through our white hat link building strategies (ensuring zero penalty from Google), we provide you guaranteed ranking, bringing you more sales and leads!