Most chiropractic clinics rely heavily on referrals from their existing client base to secure new patients. However, if you’re not fully utilizing all marketing channels, you may be missing out on a huge segment of untapped opportunity.
It’s estimated that 97% of people will get more information about local businesses online than anywhere else.
A well-maintained website is a must. However, having a website and online presence alone doesn’t guarantee any traffic. For perspective, consider that the number one Google search result will always get almost a third of all clicks from a query. So, if you haven’t properly optimized your site and it’s buried deep within Google, your organic traffic is probably nonexistent.
Being on Google’s first page is critical for exposure and attracting new patients.
This is where local SEO comes in.
How does local SEO for chiropractors attract new patients?
Local SEO works to get your website and clinic information both on maps and search engines online.
On Google, where more than 90% of searches happen, a well-optimized and maintained Google My Business (GMB) profile is the pillar of local SEO. This free tool helps smaller brick and mortar businesses vie with larger chiropractic franchises for visibility on search engines’ first search results page. After verifying a location, businesses can provide information, such as a physical address, phone number, and opening hours. You can also respond to any reviews through a Google My Business account.
Google states that there are three main considerations that determine where a GMB profile ranks: relevance, distance, and prominence.
Relevance – The more information on a profile, the better search engines know whether a user’s query matches your offerings. For example, including details about a specialty like upper cervical care or pediatric chiropractic care connects your business with a more specific audience.
Distance – This comes into play with local searches when a user has their location turned on or explicitly includes a location in their search. Otherwise, Google will guess location based on what it knows. The distance factor is why you usually only see results within a few miles of you.
Prominence – How well-known is your chiropractic practice both online and in-person? The number of reviews on GMB, website rankings on Google, and citations around the web are all factors that affect prominence.
What are citations?
Citations are mentions of your chiropractic practice on online chiropractor directories and other resources that include your business name, address, and phone number (NAP). This information should always be consistent and match with what’s in your GMB profile. With these citations, other websites linking back to yours, and publications on other websites, you can boost prominence. According to Google, prominence is influenced by “information that Google has about a business from across the web (like links, articles, and directories).”
Chiropractor directories to gain citations for local SEO
Each of these chiropractor directories can increase the number of citations and strengthen local SEO for your website. A stronger website means more visibility and better rankings on search engines. More traffic = more new patients.
The Chiro Directory is a database of chiropractors across the United States, which represents the largest compilation of chiropractors in the country and receives over two million visits a month. Listings include social network links, specialties, clinic address, and education.
U.S. Chiropractic Directory
The US Chiropractic Directory makes it easy for potential patients to access information regarding doctors’ credentials and backgrounds. Chiropractors can upload information on their opening hours, languages spoken, and other biographical information.
This directory may be familiar to many for its multifaceted function in providing patients with local recommendations for anything from hospitals to medical doctors to chiropractors. Healthgrades also provides patients with health guides and other resources to help them choose the best provider.
Through Chiro Find, patients can find tons of articles on nutritional wellness and health. Chiropractors can list their practice along with the NAP information vital to local SEO for chiropractors: business name, address, and phone number.
Chiro Appointment’s directory lists over 20 thousand chiropractors. It provides doctors with a digital Yellow Pages to reach new patients across multiple platforms, directories and publishers. This platform is also unique in that you receive recordings for every call that comes through Chiro Appointment.
Find a Chiropractor
Going back to 2005, Find a Chiropractor offers educational resources in addition to a vast directory of chiropractors in all 50 states. The site offers a number of listing options to choose from with different annual fees.
Clinics located throughout the Upper Midwest states of Minnesota, Wisconsin, North Dakota, South Dakota, Iowa and Nebraska can increase their visibility through ChiroCare. You can create a listing or update information both online or by contacting their service team.
Forward Thinking Chiropractic Alliance
Members of the Forward Thinking Chiropractic Alliance can list their practice on the member map and in the directory. Not only is this great for local SEO, but it also drives quality referrals.
National Upper Cervical Chiropractic Association
Those who are board certified, practicing NUCCA doctors can list their practice on the NUCCA website. Additionally, Board Certified members appear in the directory first, followed in order by Level 3, Level 2, Level 1, and other Nucca Members.
All natural health practitioners, such as acupuncturists, massage therapists, nutritionists, and chiropractors can list their practice on Choose Natural. The selection process looks for those who are dedicated to providing compassionate natural health care.
How do you create a sustainable local SEO strategy that works?
With managing the accuracy of brand mentions across the web, replying to reviews, and learning the more technical aspects of SEO, creating a chiropractic marketing plan that works can be overwhelming and outside your wheelhouse. An SEO agency specializes in quality chiropractor SEO that secures local citations through digital PR, manages Google My Business, and maintains the technical aspect of your website.
Contact Markitors to schedule a consultation for more details on how local SEO can benefit your marketing efforts and bring more patients through the door.
Markitors is an SEO digital marketing company. We work with small businesses to rank their websites higher on Google, resulting in more traffic and leads. Explore what’s in our SEO toolbox: audits and keyword research, digital PR, technical SEO, and local SEO.