How long does it take for SEO to work?

In the early days of the internet, a successful website was nothing more than a bunch of keywords put together and presented in a 1000-word article. However, SEO today is more and more leaning towards natural language searches. This literally means, that people are more likely to search for questions, rather than a few keywords on their own. This phenomenon is related to the fact that, people are using technology like voice commands on Siri to ask a specific question. They are including more detail in their searches as well, so they can find their desired solution faster, and get more accurate results.

These key phrases are more useful for a content creator from an SEO point of view. Because these longer, more specific keywords are not competitive, and more relevant, they are easier to rank for, and in consequence to that, they are more likely to convert on a higher rate too.

So, to put it in one sentence: The objective, in order to rank higher on Google, is not to rank for keywords that remain the same over time, but to focus on quality content for larger number of natural language searches, which are constantly growing and evolving rapidly.

So, what’s the answer then to:

How long does it take for SEO to work?

The answer is…it depends.

I know it hurts, but it’s the truth. Yes, it depends on so many things and I am going to break it down for you shortly and try to give you an exact(ish) estimate at the end.

Few things to note right from the beginning though. Not two websites are the same, nor starting from the same place, even if they are competing in the same space for the same prospects, client. The effectiveness of your SEO depends on the shape of your page, the amount of content it has, the age of your site – how long has it been active, the amount of links, the quality of links, keywords and so on.

When you are starting off, your main focus should be on research and discovery. Audit your website, and test your keywords, key phrases. Imagine that you are building your house. You need a strong foundation, don’t you? Well, this is your foundation, so treat it well, and invest your time and effort into research. It will pay off in the long run trust me. Usually this takes a month or less.

Right after the foundation is built, and you have a strong feeling that it’s near perfect, then you should concentrate on content creation. This means all your blog posts, articles, company information, FAQ pages, etc. This part of the venture can take the longest, usually months. However, if you have the means to invest into your content creation, the time required can be significantly lowered, so you can focus on the next step.

Slowly but surely you will start ranking for the keywords and key phrases that you implemented, and results will show as an increase in traffic, and maybe you will see leads building up. If you successfully implemented your social media strategy, your link building will start, and nurture the authority of your website automatically.

Many experts will tell you that it should take around 4 – 6 months to start seeing the fruits of your labour.  Think about this as a long-term investment of time and effort. The result you will see in 12 months will be significantly different (in a positive manner) of that you experienced at 6 months in.

So just keep at it and remember, SEO is a marketing tactic with the best return of investment in the marketing space.

Looking to talk to an expert to solve your SEO needs? Talk to us on 719-219-7151 or message us here

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