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Archive of posts published in the category: USAGov
Mar
31

Online Safety | USAGov

Internet Fraud

Scam artists defraud millions of people each year by using internet services or software. These scams trick victims into sending money or giving out personal information. That’s why it’s important to protect yourself and to report internet fraud if you have been victimized.

Types of Internet Fraud

Understand how these  common types of internet fraud work.

  • Data breaches occur when sensitive data (personal or financial information) is leaked from a secure location. Afterwards, it can be used in an untrusted environment at a corporate or personal level.

  • Malware is dangerous software that is designed to disable computers and computer systems.

  • Phishing or spoofing uses fake emails, text messages, or copycat websites to steal your personal information. It may steal credit card and bank account numbers, debit card PINs, and account passwords.

  • Internet auction fraud involves the misrepresentation of products on an internet auction site. Or, it can occur

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Mar
30

Search Engine Optimization (SEO) | USAGov

SEO stands for Search Engine Optimization, and USAGov applies SEO practices to improve (optimize) online content to rank/perform well on different search engines:

1. Put primary keywords in the:

  • URL (such as usa.gov/topics/social-security.html)
  • First words of the page <title>
  • Meta description (summary), which is readable, plain language, and inspires clickthroughs from Bing, Google, Yahoo, etc.
  • Page title, tagged as an <H1> 
  • Body (at least two or more times)
  • Link titles or nouns that are descriptive of what you are offering the user, but not the verbs (for example, download passport forms; not download passport forms)

2. When appropriate, use secondary keywords in the fields listed above, plus in the asset heading, which is tagged as <H2> and secondary headings, which are tagged as <H3> and <H4>. Examples:

  • Scam, scheme and swindle are secondary keywords for fraud.
  • Arrendar and rentar are secondary keywords for alquilar

3. Keep key page

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