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Archive of posts published in the category: Specialist

4 Reasons Why You Need an SEO Specialist

Can a business be successful without a strong online presence?

Sure. Anything is possible.

But if a business is easy to find online, won’t it grow faster than a business hiding in the shadows of the internet?

Most likely.

Businesses who aren’t focused on SEO, or Search Engine Optimization, are putting their growth on hold. But what’s even worse than ignoring SEO is trying to tackle all its associated tasks solo. 

If you’ve been either ignoring or handling your company’s SEO, we’re sharing four reasons on why you need an SEO specialist. 

What is an SEO specialist?

SEO is a complex and technical process used to increase organic traffic, site credibility, and engagement. More often than not, the job requires an SEO specialist.

An SEO specialist is a trained professional who knows how to navigate the ins and outs of SEO.

They’re trained to analyze and research search engine

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Search Engine Optimization (SEO) Specialist job description template

SEO Specialist responsibilities include:

  • Optimizing copy and landing pages for search engine optimization
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic SEO success

seo specialist job description

Hiring an SEO specialist? Sign up for Workable’s 15-day free trial to post this job and hire better, faster.

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.


  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses,
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