Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
1. Publish Relevant Content
Quality content is the number one driver of your search engine rankings and there
is no substitute for great content. Quality content created specifically for your
intended user increases site traffic, which improves your site’s authority and relevance.
Fine-tune your web writing skills.
Identify and target a specific keyword phrase for each page on your website. Think about how your reader might search for that
specific page with search terms like:
- masters in engineering management
- what is biomedical engineering?
- title IX resources
- northern lights
- how to apply for scholarships?
- application deadline
Multiple Keyword Phrases
It is very difficult for a webpage to achieve search engine rankings for multiple
keyword phrases—unless those phrases are very similar. A single page may be able to