Let’s get to the basics
SEO stands for Search Engine Optimization. It’s a set of consistent strategies and techniques that is used by website owners to rank their page organically in the number one page of Google for a certain keyword.
Although this is a simple definition, it’s a lot more complicated than that because strategies vary and techniques vary and it takes a lot of effort.
SEO does not include Paid advertising. Paid advertising on Google’s ad platform Adwords is not included in SEO. If you spend thousands of dollars on ads, you can’t expect to see an increase in ranking of your web content. You might get traffic, but that traffic comes from the ad itself.
So how does Google rank your content?
Google ranks content based on various factors, this is a question that SEO experts have spent decades trying to figure out.
In simple terms, Google