Effective SEO to optimize your website and show up in search engines.
This search engine optimization guide teaches you how to apply SEO best practices from industry pioneer Bruce Clay. It’s a step-by-step SEO tutorial explaining what SEO is and how to optimize a website for search — complete with free SEO tools you can use!
What is SEO?
Search engine optimization (SEO) is the science and art of increasing traffic to a website by helping it rank higher in organic search engine results.
This SEO guide teaches you strategies to improve both internal and external factors that influence ranking.
If you can do SEO better than your competitors, then you should achieve higher search engine rankings. And you’ll have a quality website capable of maintaining your revenue goals.
What’s in This Guide
Each lesson guides you through SEO basics to hands-on optimization using free SEO tools