General SEO Statistics 2019
1. “Growing SEO” has been named by 61% of companies as their biggest priority for 2018.
Other key findings of this research have shown that generating website traffic has been the biggest marketing challenge and paid advertising was named the “most over-rated” marketing tactic.
2. Did you know how much is the SEO industry worth? Approximately $80 billion.
In 2016, $65.26 billion was spent in search engine optimization. This number has risen to $72.02 billion in 2018 and it’s expected to jump to $79.27 billion by 2020. Of this, only one third is spent by bigger companies, while the majority is spent by startups and small local businesses.
3. The conversion rate for SEO is 14.6%, firmly beating the 1.7% conversion rate for traditional outbound methods.
Other methods just cannot compete with the conversion rate that follows effective SEO practices. However, this conversion rate can only