If you have been reading up on online marketing, chances are there are a few key words you have seen over and over. Words like pay-per-click, AdWords, SEO, and organic search. Chances are, like I once was, you are left scratching your head wondering what these words mean. Why do I need them and how do they work?
As Blue Corona’s newest account manager, I’ve been busy with training. This training has taught me all the acronym-heavy online marketing lingo and benefits, and I’m here to pass the knowledge along to you.
Search Engine Optimization (SEO)
What Is SEO?
Search engine optimization (SEO) is the act of optimizing your website in an effort to achieve the best possible ranking in organic search results.
Top organic search listings appear first because they are highly relevant to your search and Google recognizes the website as the authority. Advertisers cannot pay to place