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Archive of posts published in the category: optimizing
Mar
31

SEO basics: 22 essentials you need for optimizing your site

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.

One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update.

What is SEO?

Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).


The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all

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Mar
30

4 Steps to Optimizing Your Website


5 min read

Opinions expressed by Entrepreneur contributors are their own.


In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website.

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist.

Step 1: Target Market Business Analysis

  • Website analysis. Analysis of meta
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May
27

What Is SEO? Optimizing Your Business's Website

From the world’s biggest brands to modest personal web sites, Search Engine Optimization (SEO) is an essential software to drive visitors, acquire new customers and get found on-line. PageRank , the well-known components that the founders of Google invented, certainly isn’t the only measure they take when ranking pages in the top ten search results. Inserting quite a few unnecessary key phrases aimed at serps but are annoying or nonsensical to customers.

Search Engine Optimisation or SEO is the straightforward exercise of making certain a website can be found in search engines like google and yahoo for words and phrases relevant to what the positioning is providing. Bypass low-quality directories that have nothing to do along with your trade or ones that hyperlink to shady websites in the adult, pharmaceutical, or on-line casino industries.

Most individuals only have a look at the overall variety of links. Keyword research – Doing … Read More