Search engine optimization isn’t one single task or strategy you implement to boost your website to the top of search engine rankings. An effective optimization plan combines a variety of best practices for SEO that come together to help websites gain authority in SERPs.
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If you want to increase your website’s rankings, help more people find your brand through search, and grow your digital authority, you should use as many best practices for SEO as possible. Here’s a comprehensive list of the strategies you should focus on.
SEO Best Practices Checklist
Conduct keyword research. Conduct keyword research to gain insight into the phrases your target audience searches for and to discover the keywords you’re able to rank for. To find the best keywords for your website, use Alexa’s Keyword Difficulty Tool to gain insight into search term popularity and keyword competitiveness.