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Archive of posts published in the category: BruceClay
Apr
29

BruceClay – SEO for Dummies


Bruce Clay’s mega desk reference on SEO, “Search Engine Optimization All-in-One For Dummies,” is now in its third edition. Bruce Clay, Inc. partnered with Wiley, publisher of the For Dummies series, to produce this 765-page, fully indexed guide for businesses and marketers (available on Amazon and Barnes & Noble).

SEO for Dummies book

The third edition stays true to the For Dummies style of easy-to-read, accessible content. ​This all-in-one volume (nine books in one!) gives business owners and marketers the principles, methods and tools they need to:

  • Develop a keyword strategy
  • Learn from competitors and better position ​themselves to be found online
  • Design a site that appeals to customers and search engines
  • Optimize your site for mobile and a good user experience across devices
  • Create compelling content and build your brand
  • ​Deal with international search engines
  • Use analytics to monitor SEO efforts
Bruce Clay author photo

Bruce Clay, author

The third edition ​is completely updated throughout but also

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Apr
29

BruceClay – Search Engine Optimization

Effective SEO to optimize your web​site and show up in search engines.

This search engine optimization guide teaches you how to apply SEO best practices from industry pioneer Bruce Clay. It’s a step-by-step SEO tutorial explaining what SEO is and how to optimize a website for search — complete with free SEO tools you can use!

First things first…

What is SEO?

Search engine optimization (SEO) is the science and art of increasing traffic to a website by helping it rank higher in organic search engine results.

This SEO guide teaches you strategies to improve both internal and external factors that influence ranking.

If you can do SEO better than your competitors, then you should achieve higher search engine rankings. And you’ll have a quality website capable of maintaining your revenue goals.

What’s in This Guide

Each lesson guides you through SEO basics to hands-on optimization using free SEO tools

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