For versed business owners, website visits and conversion rates are not just numbers on a page. They are wells of information about what their target audience wants and needs, where the brand in question successfully communicates, and where there are issues in the interaction between your site and the visitor. These numbers can help a marketer steer clear of the worst SEO practices for the business, and recognize the existing failings of their ongoing campaigns to make the future ones work more in favor of the brand.
While mistakes are always a necessary part of that journey, recognizing the best road forward to bring your brand more traffic is equally imperative. In light of recent global events and the growing health crisis, more companies need to take a look at how their brand scores in terms of traffic. There are various strategies you can employ, and here are a few