Internet advertising, also known as online advertising or web advertising may be one of the most effective advertising methods used, as it provides the ability to target specific markets while they are surfing the Internet.
However, the effectiveness of an internet advertising campaign is only as good as the ads.
ad is one of the most important aspects of your success. And, the secret to a
successful ad is your HEADLINE. You only have a split second to grab your
targets attention. Your potential customer will most likely scan the ads
and only read one if it catches their attention. Write your ads with passion,
excitement, and benefits.
Use this powerful approach when creating your ad copy.
|-Attention||-Grab your targets
|-Action||–Call for action|
urgency to act now. Creating a successful ad will take a great
deal of time and effort. You’ll need to write
it and re-write it over and over again before you come up with
a great ad.
We all know the importance of a powerful headline. However, writing a great
headline isn’t as easy as it sounds.
An effective headline will literally force your potential customers to learn
more. It will instantly ignite a certain emotion and intrigue them to read
In order to write an effective headline, you must learn how to use specific
words to achieve a specific reaction.
Before writing your headline, you must first learn a little bit about the
basic human motivators. According to psychologist Abraham Maslow, human behavior
the result of one or more of five basic needs. He listed these needs in a
sequence that he refers to as “the hierarchy of human needs.”
He believes that until a less important need is met there won’t be any desire
to pursue a more important need. Below are the five human motivators, beginning
with the basic needs and continuing to the most important needs.
Physiological – Basic human needs include hunger, thirst, shelter,
clothing and sex.
Safety (Security) – Human need for physical, emotional and financial
Social (Affiliation) – Human need for love, affection, companionship
Esteem (Self Esteem) – Human need for achievement, recognition, attention
Self-actualization – Human need to reach their full potential.
When you are aware of the basic human needs, you can incorporate these needs
into your writing. A great headline will appeal to your potential customers’
emotions. You must feel their needs, wants and desires and write your headlines
with passion and emotion.
When writing your headlines, keep in mind, you only have a few seconds to
grab your potential customers’ attention. If your headline doesn’t immediately
catch their attention, they’ll simply move on and never return. Below are
different formulas used by professional copywriters to write compelling
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