Despite what some critics may say, targeted email marketing is still an effective way to reach out to potential customers. However, for marketing email to be useful, you need to target the right readership and client. If you send out emails to people who don’t find your products or services useful, you will most likely be labeled spam. Plus, it […]
We’ve long known the value that high-quality content brings to SEO campaigns, but until recently many growing companies have neglected to create a blog for their brand. This is usually due to the time commitment that is required to create and post content. Now, however, the latest data is proving that hosting a blog can offer companies a lasting return […]
Pay Per Click copy is an important element in your online marketing campaigns. It can be a driving factor in whether a person clicks on the ad. But new customization options are clouding the topic and require PPC campaign builders to understand the 2017 marketplace and their options for managing campaign performance. Learning the techniques for using copy effectively can […]
Location is becoming one of the most important factors to consider when building SEO campaigns. With the advent of mobile SEO and the growing use of smartphones to complete search queries, companies are now better able to connect with their local audiences. Changes within Google’s ranking factors highlight the evolution of this SEO trend. In this latest post, we’ll look […]
In recent years, Google has experienced a significant increase in “near me” searches. Their nearby search numbers almost doubled between 2014 and 2015 and 80% of those searches came from mobile devices. The use of hyperlocal search terms has grown significantly in the intervening years, and now it’s essential that companies adapt their SEO strategies in response to the latest trends. In this post, we’ll highlight three tips for enacting effective local SEO campaigns.