What Is An SEO Company?
A leading SEO company will analyze your website and come up with a strategy to optimize your design, content and technical specs to ensure it gets ranked higher on search engines.
In order for your content to get noticed by your audience, it needs to show up on the first few search pages when a user makes a query. Otherwise, your links will likely go unclicked.
Search engine optimization companies understand the specific parameters search engines like Google have in place for analyzing content. Thus, they can make the correct adjustments that will lead to higher clicks, conversions, and sales.
These tactics include:
- Optimizing content.
- Embedding keywords.
- Adding meta titles, descriptions and alt tags.
- Making sure your website loads quickly.
- And more!
How Do I Choose The Best SEO Agency?
Choose A Search Engine Optimization Company With A Team Of Experienced Professionals
When you enlist a search engine optimization agency, you’re paying for the expertise of the team working on your site. Therefore, make sure you are comfortable with the professionals who will be working on your site.
Although many SEO changes are technical, you still need a team who understands your business objectives and brand identity. If you aren’t comfortable with one or two team members that an agency suggests, ask for a replacement who you do trust!
Pick The Best SEO Company That Uses Reliable Tools & Resources
Much of proper search engine optimization is rooted in the best tools and resources that can identify valuable keywords, gather analytics, and quantify progress. Be sure to ask the best SEO companies which tools they use and why, and how these programs will impact their work on your website.
What’s better? Many programs also empower top agencies to analyze competitor success, too. Ask any potential agency how they plan to assess your direct competitors and create a strategy that will allow you to compete with them online or learn from their successful tactics.
Choose A Top SEO Company That Provides Reports & Results
Before you partner with a team of experts, ask them how long it will take to produce results, how often they will report on them, and how the constantly-changing data will influence their strategy throughout the project.
In addition, determine how these results will affect their payment structure. Are you paying hourly, flat-fee, or per objectives reached? Once this is solidified, create a contract that keeps both parties motivated and accountable.
SEO companies can help you get more clicks, conversions and sales
10 Questions To Ask An SEO Firm Before You Hire Them
Before you commit to an SEO expert, determine the tools they utilize and how they improve their work and results.
- What SEO services do you provide?
- How do you determine a search engine optimization strategy for us?
- What SEO tactics do you believe are the most helpful and why?
- What platforms, tools or resources does your agency use?
- Who will be working on our project? What is their expertise?
- Who will our point of contact be?
- How often can we expect meetings and updates?
- How often will you look at analytics and data?
- How often will we get reports?
- How long will it take for us to see results?
What Does A Top Search Engine Optimization Agency Do?
Although SEO is complicated and has many moving parts and components, there are some key services that every reputable search engine optimization company offers.
1. SEO Agencies Include H1, H2 and H3 Tags On Every Web Page
H1, H2 and H3 tags are essentially HTML tags placed around headlines and subheads of a web page or online article. Because they are placed specifically in the code, Google can read the information and better categorize the information on your page.
They can also improve website accessibility. For example, digital screen readers can read the headers in the code to the visually impaired.
There are a few H-tag best practices that will ensure success, such as:
- Only one H1 tag on each web page — this should be the “headline” of the page or article.
- As many H2 and H3 tags as you would like. These will act like headers within the web page or article.
- Any keywords in H-tags should be frontloaded when possible.
2. A Top SEO Company Ensures Each Web Page Has A Title & Meta Description
Every worthwhile search engine optimization firm knows that each page needs a unique title and meta description. These items are what shows up in a Google search result.
In Google search listings, beneath the paid ads, you’ll see the organic rankings. The first sentence is the title.
This won’t necessarily exist on your real website. Instead, it is crafted specifically to tell Google (and users) what your website or web page is about. 50-60 characters is the ideal length of a title for Google.
Below the URL is the meta description. This doesn’t necessarily impact SEO directly. Instead, it exists to encourage users to click through to your site.
Because a higher click-through rate improves search rankings, you should craft a clear, concise and informative meta description. Less than 300 characters is the ideal length for a meta description
3. Top Search Engine Optimization Companies Create Custom Content Marketing Campaigns
Top search engine optimization companies help businesses identify keywords that match their mission, core values, brand, and demographics.
This helps them capture consumers who are actually interested in the products, services, and information a brand offers. That, in turn, increases click-through rates, time on site, and overall rankings.
The best SEO agencies then take keywords research and transform that into strategic content marketing.
Search engine optimization companies will strategically place your keywords and related keywords throughout the copy without stuffing — or inputting too many.
Some simple SEO content rules the SEO experts follow are:
- Longer content over 1000 words ranks higher
- Content should be high-value and omit fluffy, unnecessary content
- Include optimized images, H-tags, and other SEO best practices in this article
- Articles and pages with video ofter perform better
- Avoid keyword stuffing — user experience and value should always come first!
4. An SEO Marketing Agency Builds Internal Links & Manages External Link Building
The best SEO companies strategically link to other pages of your website on various pages. The hyperlinks cement your website structure by pointing out the most important pages on your site while also ensuring each web page has some value.
But interlinks are perhaps most valuable because they (say it with us!) improve the user experience. They link to related information and are anchored on specific keywords. This grabs a user’s attention, allows them to navigate to pages with information they might desire, and typically increases time on site — all of which boosts SEO.
- Great interlinks should be:
- Anchored on a keyword phrase (shorter is better!)
- Be related to the keyword phrase it is linked on
- Marked as “follow” — meaning Google will index it and notice the link and where it points to
- Open in a new window
- Be related in some way to the content it is linked from
In addition, SEO marketing companies also build links from external websites. When other websites link to yours, it shows Google that you are a high-quality website that others will cite. This builds your credibility and ranking.
Meaningful link building should be from great websites with high domain authorities. In addition, they should follow the same best practices as the interlinks listed above.
5. An SEO Professional Optimize Websites
As we know, when visitors have a better online experience with a brand, they stay on the website longer and engage more. This longer interaction signifies to Google that a website has the information the user was searching for. Thus, the website is rewarded with a higher ranking.
In addition, around 40% of all online traffic comes from mobile devices — and Google is beginning to recognize the importance of mobile optimization.
In fact, Google is beginning to place an even higher emphasis on mobile optimization for overall SEO rankings. This mirrors the growing mobile-first trend.
Well-optimized mobile-friendly websites should be:
- Easy to navigate
- Have seamless key functionalities
SEO companies typically offer three types of pricing schemes
How Much Does A Top SEO Agency Cost?
SEO agencies typically charge one of three ways:
- Hourly rates
- Monthly retainer fees
Hourly rates mean that an SEO firm charges you a fee per person per hour worked on your project. U.S.-based SEO agencies can charge anywhere from $125 per hour to $200+ per hour.
However, SEO companies that are not based in the United States generally charge far less. For example, Eastern European search engine optimization companies change charge as little as $35 per hour to $75 per hour.
Search engine optimization companies that charge per project simply invoice for a flat fee for each SEO-related task they complete.
Monthly retainers – another common form of billing – means that an SEO agency charges a monthly fee for semi-regular consultation. SEO agencies that have retainers are not leading projects, but they are actively advising them.
Depending on what you need help with and where the agency is located, monthly retainers can range from $500 per month to upwards of $25,000 per month.
Who Are The Best Search Engine Optimization Companies From Around The World?
What makes an SEO agency truly exceptional? That’s entirely up to you and your business goals.
Of course, there are a few key factors to keep in mind to the agency you’re working with is top-notch. They include:
- It’s staffed with SEO professionals.
- It has an extensive portfolio.
- It stays on top of trends.
- It provides results and helps clients like you improve search rankings.
Discover the best SEO agencies from around the world in the table above.